Feature · All agencies
Context notes: tell the AI who, what, where and when
The AI can see your photo, but it cannot know where it was taken, what the event was or who is in it. A context note is one line you write once per project to tell it.
What a context note does
01
It goes into every prompt
The same note is sent with each file in the project, for the title, the description and the keywords.
02
It adds what pixels cannot show
Place names, event names, species, product or dish names, people’s names and the purpose of a scene.
03
It applies to the whole project
Every file in the project gets the same note, so keep one shoot per project.
How to write good context
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1
Say who, what, where and when in one lineKeep it short, well under 500 characters. For example: “Lake Bled, Slovenia, sunrise in October”.
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2
Use facts, not adjectives“Lakhon khol dance performance, Cambodia” helps more than “beautiful traditional dance”.
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3
Only write what is true for every fileIf a fact fits only some photos, put those photos in their own project.
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4
Write it in any languageNon-English notes are fine. The AI translates them to English for the metadata.
Examples
| What | The note | Why |
|---|---|---|
| Good: landscape | Lake Bled, Slovenia, sunrise in October | A place, a country and a time, which a preview cannot tell the AI for certain. |
| Good: event | Diwali street market, Jaipur, India, November | An event and a city, which the AI can use in the title and keywords. |
| Good: activity | Harvesting grapes at a family vineyard in Tuscany, Italy, September | What is happening, where and when, in plain facts. |
| Avoid: opinions | Nice photos, please make them sell well | Opinions and instructions about the result add nothing the AI can use. Describe the shoot instead. |
| Avoid: partial facts | A fact that fits only a few of the files | Everything in the note is applied to every file in the project. |
Uploading folders and batches
01
One folder, one project
When you upload a folder, its name is used as the context unless you type one.
02
A batch gets one project per subfolder
Each subfolder becomes its own project, and its folder name is its context unless you type your own for that project.
03
Name your folders well, or type a note
A folder called “Lake Bled Slovenia October” already works as a note. “IMG_2024_final” does not, so type one.
04
The batch description is not sent to the AI
It is for you to find the batch later. Put what the AI should know in each project’s context.
Questions
Do I have to write context?
No. With an empty note the AI works from the image alone. Photos with a known place, event or name get more specific metadata when you add one.
How long can a context note be?
The project stores up to 500 characters. One line is usually enough.
Will the AI use the names exactly as I write them?
It is told to use the project context in the title and description, but read the results before you submit and check names and places.
Does the context also change keywords?
Yes. The note goes into the keyword instructions as well as the title and description.
Can I test the effect for free?
Yes. The Prompt Playground has a context field, so you can run one photo with and without it and compare.